The subway riders in Tokyo are greeted by “Strappy”, a hanging strap which is an interactive device that connects with the phone using Near-Field Communication or NFC technology.
“When riders touch their smartphones to Strappy, a browser pops up with an advertisement, coupon, video, or whatever other marketing device companies choose to employ.”
Strappy represents the future of urban transport technology, that can connect subway riders to public information about transit fares, schedules, service updates, traffic data and so on.
Reference: Jaffe, Eric, Meet 'Strappy,' the Almost-There Future of Urban Transport Technology, theatlanticcities.com, June 18, 2012
Photo Credit: Courtesy of Shunkosha
Other Recent Posts:
No comments:
Post a Comment